Executive Master Stratégie Commerciale Internationale

Overview

The Executive Master in Commercial Strategy & Marketing Intelligence, Bac+5 level diploma from IAE Montpellier in partnership with ESCA Executive Education, aims to train Business Developers and Social Seller 4.0, prepared for the new context of distribution of products and services , with an international vision.

In a disruptive world, buyer behavior evolves. That of salespeople also with the need to adapt to the profiles of these buyers, to offer innovative real-time solutions, by making extensive use of digital tools.

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Program Objectives

• Deepen skills in commercial strategy and marketing intelligence.

• Develop the ability to make sound decisions in a complex business environment.

• Gain an innovative vision of marketing intelligence and its strategic application.

• Combine solid training in business strategy with the use of data and technology.

• Train senior executives capable of developing and implementing effective commercial strategies.

• Promote marketing data analysis for a better understanding of customers and market trends.

• Strengthen customer relationship management and loyalty skills.

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Know-how and skills

The holder of the Master will be able to develop:

Targeted action to meet the expectations of international customers
To understand and take into account any cultural differences of this clientele

To do this, he will be able to fine-tune the market and the needs of prospects and customers thanks to strong expertise in Business Intelligence.
Finally, he will have a good mastery of all the workings of communication, particularly digital (social networks, web, etc.), for which he will be able to produce content (content marketing).

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Admission requirements

Have a BAC+3 with a minimum of 3 years of experience in commercial activity /
Marketing, under file study and interview.

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Durée

1 année

Date de démarrage

January 26, 2024

Langue

Français

Career Outcomes

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Sales Director

Sales Engineer

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Key Account Manager

Social Seller

Business Developer

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Technical Sales Representative

Want to know more ?

Book your interview with one of our admissions advisors who will answer all your questions or download the program brochure to have all the information in just a few clicks.

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Schedule an appointment with your Admission Coach

Profil du Lauréat

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Program Structure

Master 2

MARKETING INTELLIGENCE AND PERFORMANCE MANAGEMENT

- Business intelligence
- Pricing policy

IMPLEMENTATION OF A CUSTOMER-CENTRIC STRATEGY

- Digital marketing and sales via social networks
- Digital transformation cycle

COLLABORATIVE MANAGEMENT

- Collaborative management
- Complex sales and negotiation

NEW BUSINESS MODELS

- Design Thinking & Agility
- Research methodology and disruptive approach

COMPETITION IN A GLOBAL ENVIRONMENT

- Supply chain management, sales and distribution
- Intercultural communication

CREATING VALUE FOR THE BENEFIT OF CUSTOMERS IN A GLOBALIZATION WORLD

- Sales force management and business ethics
- Management of major accounts

CASE STUDIES AND SIMULATION

- Case studies
- Simulations

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Download E book

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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Nos lauréats témoignent

Yasmine SOULIMANI

My years at ESCA Ecole de Management have been rich in emotions and learning. Before joining the school, I was shy and disoriented, but as time went by I integrated, developed interpersonal skills and key competencies in marketing and communication, which today has led me to become an accomplished young woman and to embrace the world of advertising as a confirmed project manager.

Chef de projets, Optimum Marketing GroupPromotion 2018-Marketing et Communication

Moulay Youssef ELOUEDGHIRI IDRISSI

Returning to school after two decades of professional life was both a challenge and an opportunity. I was both anxious and afraid to return to this path which seemed so far behind me, especially with the intensive mode and the particularities of the Human Resources Management program... ESCA Ecole de Management and its partner were able to create the material and pedagogical conditions necessary for participants' success. From the very first sessions, fear and anxiety were gradually transformed into fulfillment and motivation. The teaching staff, made up of prestigious lecturers brilliantly combining pedagogy, theory, expertise and experience, friendliness and availability, come from diverse backgrounds and nationalities: doctoral researchers, coaches, experts and renowned professionals... All the ingredients are in place for learning in a stimulating environment of exchange and reflection.

SONADAC

Youssra EL HARIRI ESSAMLALI

“Just after my semester at Koç University in Istanbul as part of the exchange program with ESCA Ecole de Management, I developed a taste for travel and adventure, and a thirst for discovering new cultures. I therefore decided to carry out my professional assignment in Bangalore, India. Last June, I joined DDB MUDDRA GROUP, one of India's leading marketing and communications agencies. My mission was to implement a marketing strategy to promote a beverage brand. At first, I found it hard to understand the Indian market and especially the beverage industry. But in the end, I was able to adapt to understand the Indian market. My superiors appreciated the quality of my work and took my professional thesis as a support and mine of information for other brands in the same sector. I learned a lot on a human level, discovered a wonderful culture and rubbed shoulders with an extraordinary people despite their poverty.”

Echange à Koç University (Istanbul, Turquie)

Sabrine Zahroubane

Thanks to a competent teaching staff, a professional administrative team and an inspiring president, I acquired all the skills I needed to quickly enter the professional world. After graduating with a Master's degree in marketing and communications, I started my career as a project manager in a communications agency, where I worked for 1 year. Today, and for the past 3 years, I've been Associate Director of a digital communications agency.

Directrice associée de l'agence Digital & Creativity

Abdelmoughit Khiri

My years at ESCA EM can be summed up in a single phrase: “a transformational experience”. Thanks to the many opportunities available on campus, I was able to get involved in community life where I developed not only my professional skills but also my soft skills such as communication and teamwork, both nationally and internationally, particularly in my case in Africa, Europe and China. I went from being a shy but ambitious young man with potential to a Marketing and Communication laureate, a Manager Leader in his company and a testament to a great learning and improvement experience. Today, thanks to the recognition of the ESCA Ecole de Management diploma, I can pursue my dream of completing my research work within the framework of a doctorate. Thank you to everyone behind this once-in-a-lifetime experience

Lead manager, OBAMOTORS

Rayhane TIQEN

With the aim of turning us into top managers, ESCA EM's program combines theory and practice. We had a good combination of academic professors and practitioners from the professional world who held positions of responsibility. This balance of profiles in the teaching staff gave us an excellent opening onto the business world, while at the same time giving us a solid theoretical grounding. The courses and internships, as well as the quality and pedagogy of the teaching staff, made us love a profession, much more than a diploma, while cultivating in us the ambition and desire to constantly evolve in order to do better. The technical, communication and managerial skills acquired during my training have enabled me to carry out my current professional obligations with a great deal of serenity. My time at ESCA EM has undoubtedly been the most productive and fulfilling period of my life.

Consultante Audit junior, Deloitte Nearshore

Duration

1 année

Start date

January 26, 2024

Language

French

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