PGE Marketing Digital et Communication

Program Overview

The Digital Marketing and Communication course trains managers in digital marketing and communication, preparing them to create or manage a marketing or communication department. This includes implementing strategies, policies, and the necessary human and financial resources to achieve both general and specific company objectives.

The training develops not only all essential marketing skills but also the managerial and entrepreneurial abilities needed for future roles as marketing directors, communications managers, or digital communications managers.

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Expertise gained from this program

Define and implement a digital strategy
Define and implement a digital communications plan
Master online and offline communication tools
Create and optimize a website
Design an E-commerce website
Create marketing content for online and offline media
Develop new business models
Master digital performance indicators

Career outcomes

Marketing research manager
Web editorial manager
Inbound marketing manager
Web project manager
SEO / SEM manager
Digital marketing manager
Brand manager
Community Manager
Social media manager
CRM manager
E-Commerce Manager
Traffic manager

Duration

5 années

Start date

September 1, 2024

Language

French / English

Digital Marketing & Communication graduate profile

Marketing department management

Sales department management

Marketing strategy implementation

Entrepreneurial skills

International Experience

Through the Grande Ecole Program, ESCA Ecole de Management offers you the opportunity to acquire and develop international experience through multiple exchange and double degree opportunities with our renowned partners around the world.

You can choose your destination from one of our 135 international Business Schools partners located in 51 countries.

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Common Core Program

1st SEMESTER

Expression and Communication Techniques
Basic IT
English
Introduction to Business Management
General Accounting
Mathematics applied to management
Introduction to Law
Macroeconomics
Methodology
Free memoir

2nd SEMESTER

Expression and Communication Techniques 2
Advanced IT
English 2
General Management
Economy of Morocco
Microeconomics
Statistics applied to management
General Accounting 2
Field internship
Community life

3rd SEMESTER

Financial mathematics
English 3
International economy
Management accounting
Trade Law
Marketing Fundamentals
Methodology
Management Memoir

4th SEMESTER

IT Management
English 4
Argumentation Training
Social law
Financial analysis and diagnosis
Operational Marketing
Business taxation
Implementation internship
Community life

5th SEMESTER

TOEIC
Data analysis
Human Resource Management
Information Systems Management
Management control
Entrepreneurship
Marketing strategy

6th SEMESTER

Supply Chain Management
Sustainable development and CSR / Ethics
Corporate finance
Corporate strategy
Business Game
Methodology
Thematic study
Operational internship
Community life

Digital Marketing & Communication courses

7ème SEMESTRE

Advanced Business English
Español de los negocios
Leadership
Innovation Management
Problem solving Methods
Internet et environnement web
Stratégie Digitale
Business Modèles d'Internet
E-commerce et création de valeur en ligne
Marketing intelligence
Marketing de contenu

8th SEMESTER

English for Marketing
Español para fines específicos
Quantitative and qualitative methods
Geopolitics
IS management
Complexity Management
Business creation and takeover
Digital entrepreneurship
Creation: formalities and legal choices
Budget management of the project
Performance management
Uncertainty management

9th SEMESTER

Social law
Recruitment and remuneration system
Entrepreneurship and innovation synthesis case
Innovation Management
Digital Marketing
Doing Business
Time to Market and Customer Relationship Management
Negotiation techniques
International business techniques
Project financing and support systems

10th SEMESTER

Professional Thesis

Student Testimonials

Discover our students' testimonials about the study experience at ESCA Ecole de Management, the 1st Business School in Morocco and French-speaking Africa.

Student Testimonials

Discover our students' testimonials about the study experience at ESCA Ecole de Management, the 1st Business School in Morocco and French-speaking Africa.

Want to know more ?

Book your interview with one of our admissions advisors who will answer all your questions or download the program brochure to have all the information in just a few clicks.

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Alumni Success Stories

Yasmine SOULIMANI

My years at ESCA Ecole de Management have been rich in emotions and learning. Before joining the school, I was shy and disoriented, but as time went by I integrated, developed interpersonal skills and key competencies in marketing and communication, which today has led me to become an accomplished young woman and to embrace the world of advertising as a confirmed project manager.

Chef de projets, Optimum Marketing GroupPromotion 2018-Marketing et Communication

Hind CHRAIBI

My Studies at ESCA Ecole de Management was an experience rich in learning, discovery and opportunity. During my 5 years of training, I developed both soft and hard skills, thanks to the quality of my teaching, which today enable me to better understand the complexity of the market and aspire to continuous career advancement. I'm proud to be part of the ESCA community, the most international of Business Schools.

Business Development Manager, Dell Technologies Promotion 2018-Marketing et Communication.

CHAMYL Mouhcine DIOURY

I chose ESCA Ecole de Management because it has a strong network of international partners and is the first AACSB-accredited business school in Morocco and French-speaking Africa, on a par with the world's most prestigious business schools. In 3rd year, I had the opportunity to benefit from an exchange semester at Neoma Business School, an experience that enabled me to develop my sense of responsibility, get out of my comfort zone and discover work methodologies beyond borders.

Audit et Contrôle de Gestion Promotion 2022- Finance

Ahmed SLIMANI

My years at ESCA have had an undeniable impact on my career. I chose this option without hesitation, because from the outset I knew that this field was my vocation. The courses taught during my training enable graduates to be versatile, in parallel with their chosen specialization. My first job was with SGMA as an Individual Customer Advisor. This position helped me to better define my career objective. Fascinated by this field, I landed a job as a Trader with MSIN... A few years later, I was appointed Deputy Managing Director of stockbroker Alma Finance Group, a position I've held since 2015. I would like to thank my teachers and all the staff at ESCA for providing me with the right environment to develop and hone my skills in oral presentation, teamwork and entrepreneurship.

Directeur Général Capital Trust

Youssra EL HARIRI ESSAMLALI

“Just after my semester at Koç University in Istanbul as part of the exchange program with ESCA Ecole de Management, I developed a taste for travel and adventure, and a thirst for discovering new cultures. I therefore decided to carry out my professional assignment in Bangalore, India. Last June, I joined DDB MUDDRA GROUP, one of India's leading marketing and communications agencies. My mission was to implement a marketing strategy to promote a beverage brand. At first, I found it hard to understand the Indian market and especially the beverage industry. But in the end, I was able to adapt to understand the Indian market. My superiors appreciated the quality of my work and took my professional thesis as a support and mine of information for other brands in the same sector. I learned a lot on a human level, discovered a wonderful culture and rubbed shoulders with an extraordinary people despite their poverty.”

Echange à Koç University (Istanbul, Turquie)

Soufian TAKI

Having always had the ambition to go far in the HR function, the choice to study at ESCA was an obvious one for me, as it is one of the best business schools in Morocco. After obtaining my Master's degree in HRM with a double diploma from Grenoble EM, I was able to move with ease in the job market. Over the years, I have held positions of responsibility within major industrial and international groups. Today, I'm HR Manager Morocco at NIPPON EXPRESS, a Japanese group specializing in logistics and transport. I'm proud to be a member of the ESCA family.

Human Ressources manager, NIPPON EXPRESS