Master Spécialisé Marketing Digital

Overview

The Specialized Master in Audit and management control is a degree recognized by the State with the possibility of a double degree with ILV Paris-La Défense.

This program trains managers in Digital Marketing and Communication with the knowledge enabling them to implement an optimal Marketing and communication strategy across different online channels, using an integrated and critical approach.

The training aims to develop the specific managerial and entrepreneurial skills of a future head of digital marketing or communication manager.

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Duration

2 années

Start date

November 1, 2024

Language

French

4 reasons to choose Digital Marketing

To find your path

ms marketing digital competences recherches-

To acquire in-demand skills

To benefit from a wide choice of outlets

To benefit from training supported by a degree delivered by EMLV

Career outcomes

Operational/digital marketing manager
CRM Manager
Traffic manager
Web/mobile product manager
Community Manager
Brand manager / online brand manager
Social media manager
Content manager / Digital content manager

Acquired Skills

Design and implement a digital marketing plan, including specific actions for various online communication channels.
Support the phases of web projects and digital initiatives.
Generate quality traffic on digital platforms through SEO, SEA, Adwords, retargeting, and more.
Leverage digital data to better understand your customers with data-

Find your path thanks to the Specialized Master in Digital Marketing

The Digital Marketing Master allows you to train for various positions of high responsibility by having a real overview of the different skills included in digital marketing and communication.

Through this program you will have the opportunity to refine your knowledge and discover what you like most among these different spheres by practicing through real cases.

So, after obtaining your Master's degree and when approaching the professional market, you will already have a real vision of the specialization that appeals to you: community management, traffic acquisition, implementation and monitoring of digital strategies...

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Program Structure

Traffic management

Emailing and conversion
SEO & SEA

Digital advertising and brand content

Advertising and digital Acquisition
Brand content

Inbound Marketing

Customer behavior and customer journey
Community Management

Social Media

Social media management
Community Management

E-reputation and web influence technique

E-reputation
Web influence

Data Management

Web analysis technique
Big Data and artificial intelligence

Professional thesis

Research methodology
Professional thesis presentation

Want to know more ?

Book your interview with one of our admissions advisors who will answer all your questions or download the program brochure to have all the information in just a few clicks.

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Schedule an appointment with your Admission Coach

Alumni Success Stories

Hind CHRAIBI

My Studies at ESCA Ecole de Management was an experience rich in learning, discovery and opportunity. During my 5 years of training, I developed both soft and hard skills, thanks to the quality of my teaching, which today enable me to better understand the complexity of the market and aspire to continuous career advancement. I'm proud to be part of the ESCA community, the most international of Business Schools.

Business Development Manager, Dell Technologies Promotion 2018-Marketing et Communication.

CHAMYL Mouhcine DIOURY

I chose ESCA Ecole de Management because it has a strong network of international partners and is the first AACSB-accredited business school in Morocco and French-speaking Africa, on a par with the world's most prestigious business schools. In 3rd year, I had the opportunity to benefit from an exchange semester at Neoma Business School, an experience that enabled me to develop my sense of responsibility, get out of my comfort zone and discover work methodologies beyond borders.

Audit et Contrôle de Gestion Promotion 2022- Finance

Moulay Youssef ELOUEDGHIRI IDRISSI

Returning to school after two decades of professional life was both a challenge and an opportunity. I was both anxious and afraid to return to this path which seemed so far behind me, especially with the intensive mode and the particularities of the Human Resources Management program... ESCA Ecole de Management and its partner were able to create the material and pedagogical conditions necessary for participants' success. From the very first sessions, fear and anxiety were gradually transformed into fulfillment and motivation. The teaching staff, made up of prestigious lecturers brilliantly combining pedagogy, theory, expertise and experience, friendliness and availability, come from diverse backgrounds and nationalities: doctoral researchers, coaches, experts and renowned professionals... All the ingredients are in place for learning in a stimulating environment of exchange and reflection.

SONADAC

Youssra EL HARIRI ESSAMLALI

“Just after my semester at Koç University in Istanbul as part of the exchange program with ESCA Ecole de Management, I developed a taste for travel and adventure, and a thirst for discovering new cultures. I therefore decided to carry out my professional assignment in Bangalore, India. Last June, I joined DDB MUDDRA GROUP, one of India's leading marketing and communications agencies. My mission was to implement a marketing strategy to promote a beverage brand. At first, I found it hard to understand the Indian market and especially the beverage industry. But in the end, I was able to adapt to understand the Indian market. My superiors appreciated the quality of my work and took my professional thesis as a support and mine of information for other brands in the same sector. I learned a lot on a human level, discovered a wonderful culture and rubbed shoulders with an extraordinary people despite their poverty.”

Echange à Koç University (Istanbul, Turquie)

Sabrine Zahroubane

Thanks to a competent teaching staff, a professional administrative team and an inspiring president, I acquired all the skills I needed to quickly enter the professional world. After graduating with a Master's degree in marketing and communications, I started my career as a project manager in a communications agency, where I worked for 1 year. Today, and for the past 3 years, I've been Associate Director of a digital communications agency.

Directrice associée de l'agence Digital & Creativity

Abdelmoughit Khiri

My years at ESCA EM can be summed up in a single phrase: “a transformational experience”. Thanks to the many opportunities available on campus, I was able to get involved in community life where I developed not only my professional skills but also my soft skills such as communication and teamwork, both nationally and internationally, particularly in my case in Africa, Europe and China. I went from being a shy but ambitious young man with potential to a Marketing and Communication laureate, a Manager Leader in his company and a testament to a great learning and improvement experience. Today, thanks to the recognition of the ESCA Ecole de Management diploma, I can pursue my dream of completing my research work within the framework of a doctorate. Thank you to everyone behind this once-in-a-lifetime experience

Lead manager, OBAMOTORS

More information about this program on our blog

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