Bio

Younes KOHAIL, doctor in marketing at Hassan II University, he holds a master's degree in project management from Ibn Tofail University in 2010. Since then, he has taught marketing and management in business schools. His field of research is mainly marketing. He is currently professor of marketing and management at ESCA School of Management.

Kohail,  Y. (2020) The antecedents of buyer-seller relationship: the mediating role of knowledge sharing. Revue Internationale des Sciences de Gestion

Kohail, Y. (2020). L'impact de la formation de la force de vente sur la performance marketing. Revue Internationale des Sciences de Gestion, 3(4).

Kohail, Y. (2022).  The psychological antecedents of sales force automation adoption and use: the case of healthcare salespeople in an industrial setting. Int. J. of Electronic Marketing and Retailing.

Kohail, Y. (2023) The effect of Locus of control, uncertainty avoidance on Online purchase intention with Cognitive trust as a mediator. The CYRUS Global Business Perspectives (CGBP)

Kohail, Y. (2023) "The mediating role of online repurchase intention in stimulating the relationship between esatisfaction, e-WOM, e-trust and e-loyalty» - Int. J. of Internet Marketing and Advertising.