Rihab ABBA
Rihab ABBA
Rihab ABBA holds a Ph.D. in advertising speech from Hassan II University in Mohammedia, as well as a postgraduate diploma in French language and literature.
From 2001 to 2004, Dr Rihab ABBA worked as a program manager at the Afrique Challenge office for continuing education, then as general manager of Capermar, two subsidiaries in Morocco of the COGEFI Afrique group. She was head of the educational department at ESCA Ecole de Management Casablanca from 2004 to 2006.
Dr Rihab ABBA has been teaching communication and management courses since 1999. His areas of expertise are business communication, problem solving and complexity management.
In 2017, jointly with co-author Dr Zoulikha MAAROUFI, she received the award for the best case study in the TEMPUS PORFIRE project, a multi-country joint project funded by the European Union. The same year, Dr. Rihab ABBA received the prize for best innovation in education at ESCA Ecole de Management.
Dr Rihab ABBA is a faculty member and researcher at ESCA School of Management, where she is also in charge of the international business program.
Rihab ABBA
Enseignant-chercheur
Rihab ABBA holds a Ph.D. in advertising speech from Hassan II University in Mohammedia, as well as a postgraduate diploma in French language and literature.
From 2001 to 2004, Dr Rihab ABBA worked as a program manager at the Afrique Challenge office for continuing education, then as general manager of Capermar, two subsidiaries in Morocco of the COGEFI Afrique group. She was head of the educational department at ESCA Ecole de Management Casablanca from 2004 to 2006.
Dr Rihab ABBA has been teaching communication and management courses since 1999. His areas of expertise are business communication, problem solving and complexity management.
In 2017, jointly with co-author Dr Zoulikha MAAROUFI, she received the award for the best case study in the TEMPUS PORFIRE project, a multi-country joint project funded by the European Union. The same year, Dr. Rihab ABBA received the prize for best innovation in education at ESCA Ecole de Management.
Dr Rihab ABBA is a faculty member and researcher at ESCA School of Management, where she is also in charge of the international business program.
Maaroufi , Z. Abba, R. (2017) Comment attirer une cible de professionnels pour des produits vendus en magasin ? Catalogue de cas ESCA