Kenza EL BADIA
Kenza EL BADIA
Kenza El Badia, holds a doctorate in Management Sciences with a specialization in marketing and management, as well as a master's degree in commerce specializing in marketing from ENCG Settat. His educational and professional journey is centered on the convergence of digital and physical experiences, called "phygital", and on the dynamic concept of value co-creation. In addition to his academic achievements, Dr. El Badia has also contributed with scientific articles and presented his research findings at conferences in order to advance the understanding of the evolving landscape of marketing and management in the digital age, with a particular emphasis on the Moroccan research field. In 2023, Dr. El Badia began a new chapter by joining ESCA School of Management.
Kenza EL BADIA
Enseignant-chercheur
Kenza El Badia, holds a doctorate in Management Sciences with a specialization in marketing and management, as well as a master's degree in commerce specializing in marketing from ENCG Settat. His educational and professional journey is centered on the convergence of digital and physical experiences, called "phygital", and on the dynamic concept of value co-creation. In addition to his academic achievements, Dr. El Badia has also contributed with scientific articles and presented his research findings at conferences in order to advance the understanding of the evolving landscape of marketing and management in the digital age, with a particular emphasis on the Moroccan research field. In 2023, Dr. El Badia began a new chapter by joining ESCA School of Management.