Sara HATHOUT
Sara HATHOUT
Sara HATHOUT obtained her doctorate in management sciences from Ibn Tofail University in Kénitra in 2022. She holds a master's degree from the National School of Commerce and Management Marrakech and several certifications in the field of digital marketing.
Currently, Dr. HATHOUT SARA is a teacher-researcher and director of the “digital marketing and communication” major school program at ESCA management school. She is also a member of the “innovation and E-business” research chair.
She previously held the position of digital marketing manager for the Moroccan bank “CIH bank” and led the marketing project for the development and launch of its mobile application. In 2019 she led her first course as much as a teacher. She then collaborated with prestigious European companies as well as consulting for the French office JCJ consulting.
Dr Sara Hathout gives conferences on themes such as “Growth hacking”, “Inbound marketing”, “Brand content” and “WEB analysis techniques”. Dr Sara Hathout is the author of numerous publications and scientific contributions. His field of research revolves around digital marketing in general and specifically the study of user behavior as well as mobile technologies.
Sara HATHOUT
Enseignant-chercheur
Sara HATHOUT obtained her doctorate in management sciences from Ibn Tofail University in Kénitra in 2022. She holds a master's degree from the National School of Commerce and Management Marrakech and several certifications in the field of digital marketing.
Currently, Dr. HATHOUT SARA is a teacher-researcher and director of the “digital marketing and communication” major school program at ESCA management school. She is also a member of the “innovation and E-business” research chair.
She previously held the position of digital marketing manager for the Moroccan bank “CIH bank” and led the marketing project for the development and launch of its mobile application. In 2019 she led her first course as much as a teacher. She then collaborated with prestigious European companies as well as consulting for the French office JCJ consulting.
Dr Sara Hathout gives conferences on themes such as “Growth hacking”, “Inbound marketing”, “Brand content” and “WEB analysis techniques”. Dr Sara Hathout is the author of numerous publications and scientific contributions. His field of research revolves around digital marketing in general and specifically the study of user behavior as well as mobile technologies.