<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=617884793552567&amp;ev=PageView&amp;noscript=1">

Bio

Chaimaa HATHOUT

IMAGE (4)

Chaimaa HATHOUT

Dr. Chaimae Hathout is a consultant, teacher-researcher and head of the “Executive Digital Marketing” program at “ESCA Business School” in Casablanca. She is director of the “innovation and e-business” chair and member of the “GREGO” research laboratory at CADDI AYYAD University. She was previously director of research and development for the Chocomuseo group in the United States and Latin America. She obtained two specialized Masters degrees, the first in Business Management at the Ecole Supérieure de Commerce de Clermont Ferrand, a member of the “FBS” network, and a second in Marketing and Commercial Actions at ENCG-Marrakech. She obtained her doctorate in Digital Marketing from the same national school, Cadi Ayyad University. Dr Chaimae Hathout is the author of numerous scientific publications. His field of research revolves around digital communication and the use of new interactive technologies to assist in promoting and purchasing.

 

#Podcast Dr. Chaimae HATHOUT

 

IMAGE (4)

Chaimaa HATHOUT

Enseignant-chercheur

Biographie

Dr. Chaimae Hathout is a consultant, teacher-researcher and head of the “Executive Digital Marketing” program at “ESCA Business School” in Casablanca. She is director of the “innovation and e-business” chair and member of the “GREGO” research laboratory at CADDI AYYAD University. She was previously director of research and development for the Chocomuseo group in the United States and Latin America. She obtained two specialized Masters degrees, the first in Business Management at the Ecole Supérieure de Commerce de Clermont Ferrand, a member of the “FBS” network, and a second in Marketing and Commercial Actions at ENCG-Marrakech. She obtained her doctorate in Digital Marketing from the same national school, Cadi Ayyad University. Dr Chaimae Hathout is the author of numerous scientific publications. His field of research revolves around digital communication and the use of new interactive technologies to assist in promoting and purchasing.

 

#Podcast Dr. Chaimae HATHOUT

 

Etudes de Cas
Hathout, C. Hathout, S. (2023). Amika's Revolutionary Approach to Influencer Marketing and Hair Care Rebellion. Catalogue des cas ESCA