Chaire Innovation et E-business

The “Innovation & E-Business” chair aims to be a socio-economic bridge between research, education, and the professional world. Focusing on new trends and practices in management sciences, its role is to facilitate the transmission of knowledge and the promotion of research in this field.
For ESCA School of Management, the C.I.E.B serves as a strategic tool to create a lasting impact on its entire ecosystem and stakeholders. For companies, it provides tactical solutions to challenges within the chair's area of expertise.

Our mission is to promote research and active training in alignment with the national drive for continuous improvement and digital transformation. The chair targets students, researchers, and both private and public companies seeking to align with the country's new strategic directions and embrace the wave of regional and national change.
The Chair aims to establish a center of expertise on management science themes addressing contemporary challenges, fostering an ecosystem built on a mutual commitment between ESCA and its socio-economic environment. The Chair emerged from a multi-year, multidisciplinary collaboration, forming a mutually beneficial partnership. This alliance, based on knowledge sharing and openness to diverse audiences, significantly strengthens the brand image of the involved parties.

i. Research : The CIEB aims to foster research in innovation and digital transformation, promote research work, and lead researchers by providing support throughout their projects.
ii. Training : This section is particularly active and serves as the primary form of knowledge transmission, significantly impacting the chair’s objectives. The CIEB introduces new trends and practices to ESCA students and acts as a bridge for professional integration into partner organizations.
iii. Partnerships : The CIEB promotes action research and seeks to facilitate the co-construction of research by addressing the needs of partner companies, with a commitment to sharing knowledge and experiences.

The objective of the CIEB is to participate in and strengthen the social impact of ESCA - Ecole de Management, by developing, consolidating and structuring interactions between the school and its socio-economic environment:

 Prepare and guide students to develop innovative practices with high societal impact
 Advance academic and applied research on themes relating to the chair’s areas of expertise
 Identify the data needs of our teacher-researchers and build a common database
 Support partner companies in their process of innovation, complexity management and digital transformation.
 Develop innovative and active training activities for ESCA students with interventions from representatives of our professional partners.
 Initiate innovation through the organization of dedicated events (seminars, conferences, study days, Workshops, etc.).

The “Innovation and E-Business” Chair stands out for its versatility in conducting a diverse range of activities. This dynamic initiative includes academic research with the publication of scientific articles, the writing of educational works, and the organization of conferences and round tables in close collaboration with professionals and students.

In addition to contributing to the field of academic research, the Chair demonstrates a concrete commitment to education by designing educational games, as part of the “CIEB Games” in collaboration with ESCA Learning Lab. In addition, the Chair has established and successfully manages an innovation unit, thus demonstrating its commitment to bringing innovative ideas to fruition.

These diversified activities embody a global commitment to the exploration, dissemination, and application of knowledge in the fields of digital economy, innovation, and management, consolidating the reputation of the Chair "Innovation and E-Business" and ESCA Management School as driving forces in the academic and professional landscape.