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GSSI (5)

Global Sales Science Institute (GSSI) 2027

Celebrating 20 Years of Global Sales Science: Bridging Trust, Human Ingenuity, and Transformation at a Crossroads in Africa

Casablanca, Morocco | June 2-4 2027

Join Us in Casablanca – Registration Opening Soon 

Conference Program (soon)

About the Conference 

The Global Sales Science Institute (GSSI) Conference 2027 brings together leading international scholars, educators, and business practitioners to explore the future of sales in a rapidly evolving world.

Held annually in a different country, the GSSI Conference is a premier platform for advancing research, education, and practice in professional selling and sales management.

The 2027 edition in Casablanca will be hosted by ESCA Ecole de Management, one of Africa’s leading business schools, located in the heart of Casablanca Finance City (CFC).

 

 Why Attend GSSI 2027? 

  • Connect with an international community of sales scholars and practitioners
  • Discover deep research and innovations in sales
  • Gain insights into sales education and pedagogy
  • Engage with industry leaders through special sessions and panels
  • Present your work and receive feedback from top experts

ESCA Ecole de Management

Founded in 1992, ESCA Ecole de Management is a pioneer in management education in Morocco and across Africa. For more than 33 years, the institution has been training leaders capable of addressing economic, social, and environmental challenges. As the first state-recognized Business School in Morocco (2017), ESCA obtained AACSB accreditation in 2018 and AMBA accreditation in 2025, joining the top 2% of Business Schools worldwide and ranking among the most internationally recognized institutions in Africa.

Ranked by Eduniversal 2025 as the #1 Business School in Morocco and Francophone Africa for the 14th consecutive year, ESCA welcomes more than 1,600 students on its Casablanca Finance City campus, including 320 international students representing 40 nationalities, and collaborates with 140 academic partners across 55 countries. Its applied research focuses on digital transformation, governance, entrepreneurship, sustainable finance, and innovation in Africa. True to its mission, ESCA trains responsible, agile, innovative, and globally minded leaders.

International accreditations and a ranking of excellence

AACSB logo-2
amba accreditations (1)
EDUNIVERSAL Site (10)
EDUNIVERSAL Site (10)-1
EDUNIVERSAL Site (10)
AACSB logo-2
amba accreditations (1)
EDUNIVERSAL Site (10)
EDUNIVERSAL Site (10)-1
EDUNIVERSAL Site (10)

Conference Organizers

Conference Co-Chairs

Koubaa (1)

Co-Chair

Professor and Researcher, Associate Dean of Research 

Ellen Pullins

Co-Chair 

Distinguished University Professor, University of Toledo 

Ellen Pullins (1)

Co-Chair

Associate Professor of Marketing, West Virginia University

Christophe (2)

Co-Chair 

Director of Master of Marketing Intelligence and International Sales Strategy (MIISS)

Chairs of the Organizing and Scientific Committee 

Hicham El Ghabzouri

Chair of the Organizing Committee

 

Director of Development and Digital Transformation

 

Director of Master of Marketing Intelligence and International Sales Strategy (MIISS)

 

Ellen Pullins (1)

Chair of the Scientific Committee

Associate Professor of Marketing, West Virginia University

Scientific Committee 

Ellen Pullins (1)

Chair of the Scientific Committee

Associate Professor of Marketing, West Virginia University

Chaimae Hathout
Professor and Researcher, Innovation & E-business Chair 
Christophe (2)

Director of Master of Marketing Intelligence and International Sales Strategy (MIISS) 


Elina Ylikoski (1)

Communications Director, Espoo Parish Union 


Ellen Pullins

Distinguished University Professor, University of Toledo 


kenza el badia
Professor and Researcher, Innovation & E-business Chair 
Koubaa (1)

Professor and Researcher, Associate Dean of Research  


Sara Hathout
Professor and Researcher, Innovation & E-business Chair Director 

Organizing Committee


Hicham Ghabzouri
Chair of the Organizing Committee
Director of Development and Digital Transformation 
Amine (1)

Audiovisual and Multimedia Technician 

Anas

 Director of Information Systems  

Bilal

Cybersecurity and Technical Support Technician 

Christophe (2)

Director of Master of Marketing Intelligence and International Sales Strategy (MIISS)

Elina Ylikoski (1)

Communications Director, Espoo Parish Union

Ellen Pullins

Distinguished University Professor, University of Toledo

Hiba

Procurement Office 

Hind Kadiri

Digital Marketing Manager 

Marouane

IT Administrator 

Transformer Mon Potentiel (2)

Communication Manager 

Rayhane

Research Departement Intern 

Samira

Research Departement Coordinator 

Sanaa

HR Manager 


Thursday, June 3 

Location: Grand Auditorium

8:30 – 9:00 AM Registration, Welcoming Coffee

9:00 – 9:05 AM  Welcome Address

Aziz Kadiri
Aziz Qadiri

Chair of ESCA Ecole de Management Strategic Council

 

9:05 – 9:30 AM   Keynote Speech

cclf 23
Said Mouline

CEO, Moroccan Agency for Nuclear and Radiological Safety and Security (AMSSNuR)

 

9:30 – 10:30 AM  Panel 1 – Building Competitive and Decarbonized Industries through Clean
Energy and Green Innovation

Location: Grand Auditorium

Fernando
Fernando J. Díaz López

Executive Director, S&O Climate & Earth Center – HEC Paris; Lead Author, IPCC AR7 (Industry)

Guy Midgely
Guy Midgley

Acting Director School for Climate Studies, at Stellenbosch University

Igazeuma
Igazeuma Adikema Okoroba

Head of Sustainability at Dangote Cement Plc 

 

Kamel
Kamel Abdallah

Managing Director & CEO of Canal Sugar Company 

 

cclf 21
Nada R. Naufal

Director, Rami Makhzoumi Corporate Governance Initiative at the Suliman Olayan School of Business, American University of Beirut

 

Zineb El jazouli
Zineb El Jazouli

Director of Public Affairs and Director of the Renault Morocco Foundation, Renault Group Morocco

 

amr mir (1)
Amr Mir

Moderator : Professor of Procurement & Supply Chain Management, ESCA Ecole de Management 

 

 

 

10:30 – 11:30 AM  Panel 2 – Regulatory, Financial, and Technical Support for Africa’s
Decarbonization and Sustainable Growth

Location: Grand Auditorium

Adrien
Adrien de BASSOMPIERRE

Head of the European Investment Bank’s (EIB) Representation in Morocco 

 

Nahla Benslama
Nahla Benslama

Head of the Infrastructure and Renewable Energies Department at the Moroccan Investment and Export Development Agency

cclf 15
Amal Benaïssa

Director of Sustainability Advocacy at Bank of Africa - BMCE Group

cclf 18
Gaëtan Ducroux

Policy Officer in charge of Energy, Climate, and Environment Policies at the Delegation of the European Union to Morocco  

 

Clémence McNulty
Clémence McNulty

Senior Director, ESG, Climate and Sustainability

cclf 20
Salim Rouhana

Lead Urban, Resilience and Land Specialist, The world Bank

Mourad Prof-1
Mourad Aakiri

Moderator : Professor of International Business & Corporate Finance, ESCA Ecole de Management

Our international partners in figures

140
+

International Partners

International accreditations and a ranking of excellence

AACSB logo-2
EDUNIVERSAL Site (10)
EDUNIVERSAL Site (10)-1
EDUNIVERSAL Site (10)
AACSB logo-2
EDUNIVERSAL Site (10)
EDUNIVERSAL Site (10)-1
EDUNIVERSAL Site (10)