ESCA Africa Case Conference 2026

ESCA Africa Case Conference 2026

« Local Voices: African Case Studies in Global Business Education » 21–22 May 2026 | ESCA Ecole de Management – Casablanca, Morocco

Vision

The ESCA Africa Case Conference aims to build a vibrant and connected African case community that generates, shares, and disseminates high-quality, context-rich case studies. By amplifying African voices, experiences, and business realities, the conference seeks to strengthen the African case ecosystem and position African case studies as essential contributions to global business education.

About the Conference

Designed as a continental meeting point, the ESCA Africa Case conference aims to strengthen case writing and case teaching capacities across Africa while positioning African case studies as essential contributions to global business education. The Conference is a collaborative platform that brings together case writers, faculty members, case centre leaders, publishers, editors, and global partners committed to advancing the development, teaching, and dissemination of African-rooted case studies.

The conference focuses on enhancing local expertise, sharing pedagogical and editorial standards, and supporting the development of high-quality cases grounded in African business, institutional, and societal realities. Through a carefully curated programme, combining keynote sessions, panel discussions, case teaching exchanges, peer learning, feedback and networking sessions, the conference seeks to strengthen the use of the case method across the continent and facilitate the integration of African cases into international collections and classrooms, contributing to a more inclusive, diverse, and globally relevant case ecosystem.

Objectives of the Conference

The ESCA Africa Case Conference pursues the following objectives:

1. Showcase African Contexts in Case Studies : highlight case studies that reflect African business dynamics, institutional environments, innovation ecosystems, and cross-border engagements.

2. Enhance Case Writing Capacity : support both emerging and experienced case authors through workshops, mentorship, and structured peer feedback.

3. Strengthen Collaboration : foster sustained collaboration among African case centres, business schools, publishers, and global partners.

4. Bridge to Global Publishing : explore editorial pathways for African cases to be published, adopted, and taught in international case collections and classrooms.

5. Drive Pedagogical Innovation : promote innovative case formats, digital tools, and inclusive pedagogical approaches in case teaching.

Target Audience

The conference is designed for:

• Faculty members and researchers

• Case writers (experienced and emerging)

• Case centre directors and managers

• Publishers and case editors

• Accreditation bodies and global academic partners

• Business leaders and practitioners interested in collaboration with academic institutions on case writing and case teaching

Conference Themes / Focus Areas

Discussions will focus on, but are not limited to:

• Discussing the role of case studies in academic curricula

• Writing cases rooted in African business realities

• Teaching with cases in African classrooms and international contexts

• Publishing and disseminating African cases globally

• Building capacity for emerging case writers and case centers in Africa

• Exploring innovative and diverse formats of case studies

• Collaborating with organizations and companies in case development and teaching

Programme Structure and Format

The conference programme will combine:

• Plenary sessions: keynote speeches and high-level panels

• Interactive sessions: case discussions, case roundtables, and peer feedback sessions

• Developmental formats: workshops and mentoring exchanges focused on case writing, teaching, and publishing

• Networking time : facilitated and informal networking moments to foster dialogue, community building, and future collaborations

• Multi-stakeholder engagement: balanced representation of academic, pedagogical, and practitioner perspectives

Expected Outcomes and Impact

The conference aims to generate tangible and long-term impact, including:

• Improved quality and quantity of African-rooted case studies

• Strengthened networks among African case writers, centres, and publishers

• New case writing collaborations and publication pathways

• Enhanced adoption of the case method across African institutions 

Partnerships and Stakeholders

The conference is organized by Africa Case Lab - ESCA Ecole de Management, in partnership with:

• Academic institutions and case centres

• Regional and international case networks

• Publishers and editorial partners

• Sponsors and institutional supporters

Practical Information

• Dates: 21–22 May 2026

• Location: ESCA Ecole de Management, Casablanca, Morocco
  
  

   

 Plan Your Trip 

Participants from across Africa, Europe, and beyond are invited to discover Casablanca, Morocco’s vibrant economic capital. A dynamic city at the crossroads of tradition and modernity, Casablanca offers a unique blend of business energy, cultural richness, and coastal charm.

From the iconic Hassan II Mosque, overlooking the Atlantic Ocean, to the lively neighborhoods of Maarif and Anfa, the city provides a wide range of experiences. Visitors can enjoy seaside walks along the Corniche, explore art deco architecture in the city center, or discover Morocco’s renowned cuisine in its many restaurants and cafés.

For those wishing to explore beyond the city, Casablanca is well connected to key destinations such as Rabat, the administrative capital (1 hour away), or Marrakech (2.5 hours by train), offering additional cultural and historical experiences.

Located in the heart of Casablanca, ESCA Ecole de Management provides easy access to the city’s main attractions, business districts, and hospitality services.

Accommodation

We are delighted to welcome you to Casablanca for the ESCA Africa Case Conference 2026.

To ensure a comfortable and enjoyable stay, we have selected a range of hotels conveniently located near the ESCA campus. We encourage participants to book early and take advantage of preferential rates where available.

Security

Casablanca is a major international city with a welcoming and professional environment. As in any large city, basic precautions are recommended. The ESCA campus ensures a secure environment for all participants, with controlled access and on-site support.

Places to Eat

Casablanca is well known for its diverse culinary scene. Around ESCA and nearby districts, you will find a wide selection of Moroccan and international cuisine, ranging from casual cafés to fine dining.

Whether you are looking for a quick lunch or a refined dinner, Casablanca offers options for all tastes and budgets.

Transportation

Casablanca is easily accessible via Mohammed V International Airport (CMN), located approximately 40 minutes from the city center.

• · Taxi: readily available at the airport and across the city

• · Train (ONCF): direct connection from the airport to Casa Voyageurs station

• · Tramway: convenient for moving within the city

• · Ride-hailing apps: available and widely used

ESCA Ecole de Management is well known locally, and taxi drivers can easily take you there.

Getting Around

Participants can use taxis or ride-hailing services for daily commuting. Traffic can be busy during peak hours, so allowing extra time is recommended.

Parking Information

Parking is available near the ESCA campus and in surrounding streets. Private parking facilities are also available in nearby areas.

We look forward to welcoming you to Casablanca and to the ESCA Africa Case Conference.