<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=617884793552567&amp;ev=PageView&amp;noscript=1">

International Family Business Research Forum

Start Date: 24, septembre 2025

End Date: 26, septembre 2025


International Family Business Research Forum

Join us in Casablanca to Engage with Leading Scholars and Practitioners in the Field of Family Business Research !

The International Family Business Research Forum (IFBRF), now in its 8th edition, remains a key platform for advancing family business research and fostering meaningful dialogue and collaboration among scholars, practitioners, and emerging researchers, all within an inspiring context.

Building on the legacy of seven successful editions hosted at prestigious institutions—including the University of Witten/Herdecke in Germany (2015), the University of Naples Federico II in Italy (2016), WU – Vienna University of Economics and Business in Austria (2017), the International University of Monaco (2019), Hasselt University in Belgium (2022), the American University of Sharjah in the UAE (2023)—and following the vibrant 7th edition in Paphos, Cyprus (2024), the Forum now arrives, for the first time in Africa, at ESCA Ecole de Management in Casablanca, Morocco.

The 8th Edition of the IFBRF aims to: 

  • Examine the evolving dynamics of business families as institutions that both shape and are shaped by their enterprises.
  • Investigate the contextual and cultural heterogeneities of family businesses, exploring how varying environments influence their strategies, governance, and sustainability.
  • Foster the development of tailored theoretical frameworks that capture the features of family firms, moving beyond the adaptation of general management theories.
  • Explore and promote methodological advancements that better capture the heterogeneity and complexity inherent in family businesses.
  • Highlight the practical implications of research and identify actionable insights for family business owners, managers, and policymakers.

Program Overview :

Day 1 : FAMILY BUSINESS LEADER’S DAY 

Wednesday, September 24th 

Grand Auditorium, 1st Floor 

This opening panel brings together prominent African family business leaders to share their personal experiences, values, and insights on continuity, governance, and leadership across generations. A rare opportunity to hear directly from those at the heart of entrepreneurial legacies.

8:30 am – 9:00 am Registration

9:00 – 9:30 am Welcome & Opening Remarks

T-Ghorfi

Dean, ESCA Ecole de Management, Morocco

 

andrea

Founder of IFBRF, STEP Project Global Consortium & SDA Bocconi School of Management, Italy

quiddi (1)

Chair of Family Business, ESCA Ecole de Management, Morocco

09:30 11:00 am Panel Discussion: Voices from the Field: Challenges, opportunities and Legacy of African Family Businesses

Location: Grand Auditorium, 1st Floor

Moderator:

quiddi (1)

Chair of Family Business, ESCA Ecole de Management, Morocco

Speakers:

diana

Diana Holding, Morocco

 

amine

Aiguebelle, Holding OMNIPAR, Morocco

hassani

INGELEC Group, Morocco

Lazrak

MICATEX, Morocco

elyes

COFICAB Group, Tunisia

11:00 – 11:30 am Networking and Coffee Break, 1st Floor 

11:30 am - 12: 15 pm Keynote address: Advancing Family Business Research: Trends, Opportunities, and Pathways to Practical Impact

Location: Grand Auditorium, 1st Floor

cristina
IE University, Spain

 

12:15 – 2:15 pm Lunch 

2:30 – 4:00 pm Parallel Sessions I, II & III 

Parallel Session I: Succession and Intergenerational Transmission

Chairperson: Cristina Cruz Serrano

Location: New York , Amphitheater, 6th Floor 

  • Paper: Succession Challenges in Hungarian Agricultural Family Businesses 

Author: Gyula Márton, SZABÓ (Corvinus University of Budapest, Hungary) 

  • Paper: Religious values and succession in family businesses: the case of Tunisia 

Authors: Hedi YEZZA École de gestion - Université de Sherbrooke, Canada; Oumaima QUIDDI ESCA Ecole de Management, Chair of Family Businesses, Morocco 

  • Paper: Preparing Family Business Companies for Leadership Succession from Second to Third Generation in Saudi Arabia 

Author: Mohamed GOUDA, Faculty of Business and Accountancy, LINCOLN UNIVERSITY COLLEGE, Kota Bharu, Kelantan, Malaysia  

  • Paper: The Impact of Family Identity, Emotional Attachment, and Binding Social Ties on Next-Generation Commitment in Saudi Family SMEs 

Authors, Basma Abubakr Khoja, Jomana Yasir Alansari (King Abdulaziz University) (Saudi Arabia) 

Parallel Session II: CSR and sustainability in Family Businesses

Chairperson: Hicham Nachit

Location: Shanghai Amphitheater, 6th Floor  

  • Paper: "Being Sustainable: YOUR Best Decision To Last As A Family Business" 

Authors: Silvana Mariel Muñoz; Founder /Director & CEO of Family Business Global Movement (FBGM)  and NextGen Global Movement (NGGM), Argentina 

  • Paper: Family Business and the Environment: The Contingent Role of Feedback and Uncertainty 

Authors: Stefano Elia, Politecnico di Milano (Italy); Lucia Piscitello, Politecnico di Milano (Italy); Alfredo Valentino, ESCE International Business School (France) 

  • Paper: Does Family Ownership Shape the ESG-Financial Risk Nexus? Empirical Evidence 

Authors: Zahra ADARDOUR, ENCG El Jadida, Chouaib Doukkali University, Slimane ED-DAFALI, ENCG El Jadida, Chouaib Doukkali University; Hicham Sbai ENCG El Jadida, Chouaib Doukkali University (Morocco) ; Khaled HUSSAINEY, Bangor Business School, Bangor University, United Kingdom 

  • Paper: CSR in SMEs Through the Lens of Action Logics: A Comparative Sociological Analysis of Family and Non-Family Business Owner-Managers 

Authors: Hanane BOUZEKRAOUI, (LIRE-MD), FSJES Marrakech, Université Cadi AYYAD; Mohamed LOULID,  (LIRE-MD), FSJES Marrakech, Université CADI AYYAD Morocco 

Parallel Session III: Governance and Family dynamics

Chairperson: Alfredo Valentino 

Location: Paris Amphitheater, 5th Floor 

  • Paper: The Role of the Top Management Team in the Professionalization of Moroccan Family Businesses: Governance and Strategic Decision-Making 

Author: Badr Habba (CFB – ESCA École de Management), Farah Farhane (LAREGO, UCA) Morocco 

  • Paper: The impact of “affective commitment separation” on the decision-making quality of family firm top management teams: the mediating role of collective psychological ownership 

Authors: Laura Hoekx & Ine Umans Research Center for Entrepreneurship and Family Firm (RCEF), Belgium) 

  • Paper: The Incidences of Governance on ESG Adoption in African Family Businesses: Challenges, Enablers, and Strategic Pathways 

Authors: Azzeddine Allioui (CFB, ESCA Ecole de Management); Rachid Hachad (Hassan II University), Morocco  

4:00 - 4:30 pm  Coffee Break, 6th Floor

4:30 - 5:30 pm Publication Tips

Location: Casablanca Auditorium, 3rd Floor

An interactive session led by renowned scholars offering practical guidance on the academic publishing process. Ideal for doctoral students and early-career researchers seeking to strengthen their publication strategy and increase research impact.

cristina

IE University, Spain

 

georgia

University of Catania, Italy

adnane

Prince Mohammed Bin Salman College of Business & Entrepreneurship - MBSC , Saudi Arabia 

panikos

Judge Business School, University of Cambridge, UK 

 

Day 2 : POLICYMAKERS & STAKEHOLDERS’ DAY 

Thursday, September 25th

Venue: ESCA Ecole de Management 

A dialogue with key policymakers and ecosystem actors to explore how institutions, public policy, and business organizations can support the growth and resilience of family firms in Africa and the MENA region. Bridging research, policy, and practice.

8:30 – 9:00 am Registration and Coffee  

      9:00 – 10:30 am Policymakers Session: Policy and Ecosystem Perspectives on African family Businesses

Location: Grand Auditorium, 1st Floor

10: 30 -11:00 am Networking and Coffee Break

Location: Casablanca Auditorium,Terrace 3rd Floor  

11:00 - 11:45 am Keynote Address: Digitalization, AI and Strategy in Family Firms

Location: Casablanca Auditorium 3rd Floor

maria

Universidad Carlos III de Madrid, Spain




 

11:45 am – 1:15 pm Parallel Sessions IV, V, and VI 

 

Parallel Session IV: Human capital and Behavioral dynamics in Family Firms

Chairperson: Josiane Fahed-Sreih 

Location: New York  Amphitheater, 6th Floor 

  • Paper: Unraveling the impact of bifurcation bias on family firm performance: the mediating roles of status conflict and organizational citizenship behavior  

Authors: Hanne Kreemers; Tensie Steijvers; Ine Umans; Nadine Lybaert (Research Center for Entrepreneurship and Family Firm (RCEF), Hasselt University (Belgium) 

  • Paper: Compensation of Family Members and its Effect on Family Firm Performance 

Authors: Josiane Fahed-Sreih, Jean-Marie Arida, Institute of Family and Entrepreneurial Business, Lebanese American University (Lebanon) 

  • Paper: Career Orientation of Family Members in Family Firms: A Qualitative Study on Dual Intentions 

Author: Hiba Birgach (CFB – ESCA Ecole de Management) Morocco 

Parallel Session V: Technology & Innovation in Family Firms

Chairperson: Qeis Kamran 

Location: Shanghai  Amphitheater, 6th Floor 

  • Paper: The Role of Management Professionalization in Reconciling Innovation and Family Practices in Family Firms 

Authors: Badr Habba (CFB – ESCA Ecole de Management), Farah Farhane (LAREGO, UCA) Morocco 

  • Paper: Green innovation in family firms: a bibliometric mapping of research trends and gaps. 

Authors: Mohamed Ouiakoub (CEREFIGE, Université de Lorraine, Nancy, France); 

Fahd Maatoug (LAREGO, UCA, Morocco); Ahmed Sabbari (LAREGO, UCA, Morocco);  

  • Paper: Navigating Digital Convergence: An AI-Driven Bibliometric Analysis of Product Management, Innovation, and Entrepreneurship in the Metaverse Era 

Author: Qeis Kamran ISM International School of Management, Germany 

  • Paper: Green Innovation and Generative AI for Financial Performance as a Strategic Regeneration in Moroccan Family Businesses 

Authors: Azzeddine Allioui (CFB, ESCA Ecole de Management); Hanane Allioui (2LaRI, Ibn Tofail University); Rachid Hachad (Hassan II University), Morocco  

Parallel Session VI: Financial perspectives and Family Business

Chairperson: Adnane Maalaoui 

Location: Paris  Amphitheater, 5th Floor 

  • Paper: Systematic Literature Review on Family Firms and External Equity: State of the Art and Future Perspectives  

Authors: Hannelore Gerits, Ine Umans; Anneleen Michiels; Jelle Schepers, UHasselt, Research Center for Entrepreneurship and Family Firm (RCEF), Belgium

  • Paper: Financial Behavior of Family Businesses in the Arab world: Institutional and Contextual Specificities  

Author: Oumaima Quiddi (CFB – ESCA École de Management) Morocco  

  • Paper: How do family business goals shape the financing preferences of family firms’ finance teams? Authors: Céline Vandevenne, Ine Umans; Sigrid Vandemaele ; Laura Hoeckx Research Center for Entrepreneurship and Family Firm (RCEF), Belgium) 

1:15 – 2:30 pm Lunch 

2:30 - 3:30 pm Keynote Address: Share your Family Business Story ! 

Casablanca Auditorium, 3rd Floor

Moderator :

Farah

ESCA Ecole de Management, Morocco




 

Speaker :

ahmed

Almanar Group and American University in Cairo, Egypt




 

3:30 - 4:00 pm Networking and Coffee Break

Location: Casablanca Auditorium, Terrace 3rd Floor

4:00 - 5:30 pm Parallel Sessions VII, VIII, and IX 

 

Parallel Session VII: Psychological and Organizational Dynamics in Family Firms

Chairperson: Oumaima Quiddi  

Location: New York  Amphitheater, 6th Floor 

  • Paper: The Psychological Dimension of Ownership in Family Firms: A Systematic Review of Governance and Emotional Dynamics. 

Authors: Fahd Maatoug (LAREGO, UCA, Morocco); Ahmed Sabbari(LAREGO, UCA, Morocco); Mohamed Ouiakoub (CEREFIGE, Université de Lorraine, Nancy, France) 

  • Paper: Organization of hypo-groups in Family-Owned SMEs: A Conceptual Model   

Author: Soukaina Aboutaybi (LAREGO, UCA) Morocco 

  • Paper: Understanding the Double-Edged Impact of Conflict and Its Management in Family Business Succession 

Author: Hedi YEZZA École de gestion - Université de Sherbrooke, Canada; Oumaima QUIDDI ESCA Ecole de Management, Chair of Family Businesses, Morocco 

  • Paper: CHANGE MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES AND FAMILY FIRMS DURING TIMES OF CRISIS: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA 

Authors: Lucija Mihotiç (Faculty of Economics and Business Zagreb): Gregor Pfajfar; University of Ljubljana, School of Economics and Business (Croatia)

Parallel Session VIII: Entrepreneurship and Legacy

Chairperson: Giorgia Maria D'Allura 

Location: Shanghai Amphitheater, 6th Floor 

  • Paper: Entrepreneurial Orientation Under Female Family Leadership: Zooming in on Only-Child CEOs and Generational Dynamics in Family Firms. 

Authors: Torchia Mariateresa (International University of Monaco, Omnes Education Group), Monaco; Alfredo Valentino ( ESCE International Business School), France; Carl Alberg (USN School of Business), Norway 

  • Paper: Family Talk, Entrepreneurial Walk: The Role of Language in Shaping Entrepreneurial Mindsets 

Authors: Giorgia Maria D'Allura; Federica Romano (University of Catania), Italy 

  • Paper: From organizational entrepreneurial orientation to individual entrepreneurial orientation: Exploring the case of non successors in business families 

Authors: Badr Habba (CFB, ESCA Ecole de Management); Hiba Ait Bihi (LAREGO, UCA) Morocco 

Parallel Session IX: Financial Distress and Strategic financing in Family Businesses

Chairperson: Taib Berrada

Location: Paris Amphitheater, 5th Floor 

  • Paper: Resilient Financing for Moroccan Family Businesses in the Sports and Construction Sectors in the Era of 2030 World Cup 

Authors: Azzeddine Allioui (CFB, ESCA Ecole de Management); Rachid Hachad (Hassan II University), Morocco  

  • Paper: THROUGH THE LENS OF COMMITMENT ESCALATION:  Exploring the financial decisions of Moroccan family-owner managers in times of financial distress 

Author: Taib Berrada El Azizi, (CFB – ESCA Ecole de Management) ; Houda Arougay (LAREGO, UCA) ; Badr Habba (CFB – ESCA Ecole de Management), Morocco 

  • Paper: The impact of Family Logic on Strategic Exit:Evidence from Moroccan Family-Owned Entreprises 

Author: Farah Choukri (CFB, ESCA Ecole de Management /LAREGO, UCA) Morocco 

7:30 - 10:00 pm  Gala Dinner and Awards 

 

Day 3 : Case Studies and Doctoral Day  

Friday September 26th  

Venue: ESCA Ecole de Management 

08:30 – 09:00 am Welcome & Coffee  

9:00 - 9:45 am Keynote Address: Family Firms and Regional Development: MENA Perspectives

Location: Casablanca Auditorium 3rd Floor

Moderator :

quiddi (1)

Chair of Family Business, ESCA Ecole de Management, Morocco

Speaker :

adnane

Prince Mohammed Bin Salman College of Business & Entrepreneurship, Saudi Arabia

9:45 - 10:15 am Networking & Coffee Break

Location: Casablanca Auditorium, Terrace 3rd Floor

10:15 – 11:45 am Parallel Sessions X and XI

 

Parallel Session X: Family Business Case studies

Chairperson: Hiba Birgach 

Location: New York Amphitheater, 6th Floor 

  • Paper: Navigating financial distress in family firms: Understanding key factors, reactions, and the decision-making approach 

Authors: Houda Arougay (LAREGO, UCA), Alfredo De Massis (Free University of Bolzano, IMD & Lancaster University), Badr Habba (CFB, ESCA Ecole de Management), Morocco 

  • Paper: Out performance of family business in india; a case of bell brand rice mill 

Author: GOLLA VALENTINA, WOXSEN UNIVERSITY, India 

  • Paper: Strategic Internationalization of a Moroccan Family Business: Richbond’s Expansion Across Africa 

Authors: Azzeddine Allioui, Essbaa Mehdi, ESCA Ecole de Management Morocco 

Parallel Session XI:Doctoral Roundtables

Chairperson: Oumaima Quiddi

Location: Shanghai Amphitheater, 6th Floor 

  • Paper: The influence of family legacy on non-successors’ entrepreneurial orientations in business families: A Conceptual Perspective 

Authors:Badr Habba, ESCA Ecole de Management, Chair of Family Businesses, Morocco, Hiba Ait Bihi, LAREGO, UCA, Morocco

  • Paper: Media Framing and Public Perception of Family Businesses in Austria 

Author: Aiym Amandykova (Vienna University of Economics and Business), Austria 

11:45 am- 12:15 pm Concluding Session

Location: Grand Auditorium, 1st Floor

12:15 - 1:00 pm Lunch , Casablanca Auditorium,Terrace 3rd Floor 

Register Now

Hotels Suggestions :

KENZI TOWER

Oumaima BENKHOUYA
Phone : +212 676 220 938
Email : commercial6@kenzi-hotels.com
o    Room Type: Single
o    Price: 1599.50 DHS (Taxes Included)


ONOMO

Fatimaezzahra EL ABBAR
Phone : +212 6 32 66 66 20
reservation.maroc@onomohotel.com
o    Room Type: Single
o    Price: 1150 DHS
o    Taxes: 19.80 DHS

IDOU ANFA

Mariya TANTAOUI
Phone : +212 522 200 235
Email : reservation@hotelidouanfa.com
o    Room Type: Single
o    Price: 950 DHS
o    Taxes: 19.80 DHS

 

Our international partners in figures

140
+

International Partners

Accreditations & Classements

Amba
aacsb
top 2
edun
top 1