International Family Business Research Forum
8th Edition – Casablanca, Morocco | September 24–26, 2025
Join us in Casablanca to Engage with Leading Scholars and Practitioners in the Field of Family Business Research !
The International Family Business Research Forum (IFBRF), now in its 8th edition, remains a key platform for advancing family business research and fostering meaningful dialogue and collaboration among scholars, practitioners, and emerging researchers, all within an inspiring context.
Building on the legacy of seven successful editions hosted at prestigious institutions—including the University of Witten/Herdecke in Germany (2015), the University of Naples Federico II in Italy (2016), WU – Vienna University of Economics and Business in Austria (2017), the International University of Monaco (2019), Hasselt University in Belgium (2022), the American University of Sharjah in the UAE (2023)—and following the vibrant 7th edition in Paphos, Cyprus (2024), the Forum now arrives, for the first time in Africa, at ESCA Ecole de Management in Casablanca, Morocco.
The 8th Edition of the IFBRF aims to:
- Examine the evolving dynamics of business families as institutions that both shape and are shaped by their enterprises.
- Investigate the contextual and cultural heterogeneities of family businesses, exploring how varying environments influence their strategies, governance, and sustainability.
- Foster the development of tailored theoretical frameworks that capture the features of family firms, moving beyond the adaptation of general management theories.
- Explore and promote methodological advancements that better capture the heterogeneity and complexity inherent in family businesses.
- Highlight the practical implications of research and identify actionable insights for family business owners, managers, and policymakers.
Important Dates
- Submission Deadline: June 30, 2024
- Notification to authors: July 15, 2024
- Conference date: 23-25, 2024
Publication Opportunities :
The International Journal of Emerging Markets – ISSN: 1746-8809
South African Journal of Business Management – ISSN: 2078-5585
African Journal of Climate Studies – ISSN: 3005-4613
Management and Sustainability: An Arab Review – ISSN: 2752-9819
Program Overview :
Day 1 : FAMILY BUSINESS LEADER’S DAY
Wednesday, September 24th
Grand Auditorium, 1st Floor
This opening panel brings together prominent African family business leaders to share their personal experiences, values, and insights on continuity, governance, and leadership across generations. A rare opportunity to hear directly from those at the heart of entrepreneurial legacies.
8:30 am – 9:00 am Registration
9:00 – 9:30 am Welcome & Opening Remarks

Founder of IFBRF, STEP Project Global Consortium & SDA Bocconi School of Management, Italy
09:30 – 11:00 am Panel Discussion: Voices from the Field: Challenges, opportunities and Legacy of African Family Businesses
Location: Grand Auditorium, 1st Floor
Moderator:
Speakers:
11:00 – 11:30 am Networking and Coffee Break, 1st Floor
11:30 am - 12: 15 pm Keynote address: Advancing Family Business Research: Trends, Opportunities, and Pathways to Practical Impact
Location: Grand Auditorium, 1st Floor
12:15 – 2:15 pm Lunch
2:30 – 4:00 pm Parallel Sessions I, II & III
Parallel Session I: Succession and Intergenerational Transmission
Chairperson: Cristina Cruz Serrano
Location: New York , Amphitheater, 6th Floor
- Paper: Succession Challenges in Hungarian Agricultural Family Businesses
Author: Gyula Márton, SZABÓ (Corvinus University of Budapest, Hungary)
- Paper: Religious values and succession in family businesses: the case of Tunisia
Authors: Hedi YEZZA École de gestion - Université de Sherbrooke, Canada; Oumaima QUIDDI ESCA Ecole de Management, Chair of Family Businesses, Morocco
- Paper: Preparing Family Business Companies for Leadership Succession from Second to Third Generation in Saudi Arabia
Author: Mohamed GOUDA, Faculty of Business and Accountancy, LINCOLN UNIVERSITY COLLEGE, Kota Bharu, Kelantan, Malaysia
- Paper: The Impact of Family Identity, Emotional Attachment, and Binding Social Ties on Next-Generation Commitment in Saudi Family SMEs
Authors, Basma Abubakr Khoja, Jomana Yasir Alansari (King Abdulaziz University) (Saudi Arabia)
Parallel Session II: CSR and sustainability in Family Businesses
Chairperson: Hicham Nachit
Location: Shanghai Amphitheater, 6th Floor
- Paper: "Being Sustainable: YOUR Best Decision To Last As A Family Business"
Authors: Silvana Mariel Muñoz; Founder /Director & CEO of Family Business Global Movement (FBGM) and NextGen Global Movement (NGGM), Argentina
- Paper: Family Business and the Environment: The Contingent Role of Feedback and Uncertainty
Authors: Stefano Elia, Politecnico di Milano (Italy); Lucia Piscitello, Politecnico di Milano (Italy); Alfredo Valentino, ESCE International Business School (France)
- Paper: Does Family Ownership Shape the ESG-Financial Risk Nexus? Empirical Evidence
Authors: Zahra ADARDOUR, ENCG El Jadida, Chouaib Doukkali University, Slimane ED-DAFALI, ENCG El Jadida, Chouaib Doukkali University; Hicham Sbai ENCG El Jadida, Chouaib Doukkali University (Morocco) ; Khaled HUSSAINEY, Bangor Business School, Bangor University, United Kingdom
- Paper: CSR in SMEs Through the Lens of Action Logics: A Comparative Sociological Analysis of Family and Non-Family Business Owner-Managers
Authors: Hanane BOUZEKRAOUI, (LIRE-MD), FSJES Marrakech, Université Cadi AYYAD; Mohamed LOULID, (LIRE-MD), FSJES Marrakech, Université CADI AYYAD Morocco
Parallel Session III: Governance and Family dynamics
Chairperson: Alfredo Valentino
Location: Paris Amphitheater, 5th Floor
- Paper: The Role of the Top Management Team in the Professionalization of Moroccan Family Businesses: Governance and Strategic Decision-Making
Author: Badr Habba (CFB – ESCA École de Management), Farah Farhane (LAREGO, UCA) Morocco
- Paper: The impact of “affective commitment separation” on the decision-making quality of family firm top management teams: the mediating role of collective psychological ownership
Authors: Laura Hoekx & Ine Umans Research Center for Entrepreneurship and Family Firm (RCEF), Belgium)
- Paper: The Incidences of Governance on ESG Adoption in African Family Businesses: Challenges, Enablers, and Strategic Pathways
Authors: Azzeddine Allioui (CFB, ESCA Ecole de Management); Rachid Hachad (Hassan II University), Morocco
4:00 - 4:30 pm Coffee Break, 6th Floor
4:30 - 5:30 pm Publication Tips
Location: Casablanca Auditorium, 3rd Floor
An interactive session led by renowned scholars offering practical guidance on the academic publishing process. Ideal for doctoral students and early-career researchers seeking to strengthen their publication strategy and increase research impact.

Prince Mohammed Bin Salman College of Business & Entrepreneurship - MBSC , Saudi Arabia
Day 2 : POLICYMAKERS & STAKEHOLDERS’ DAY
Thursday, September 25th
Venue: ESCA Ecole de Management
A dialogue with key policymakers and ecosystem actors to explore how institutions, public policy, and business organizations can support the growth and resilience of family firms in Africa and the MENA region. Bridging research, policy, and practice.
8:30 – 9:00 am Registration and Coffee
9:00 – 10:30 am Policymakers Session: Policy and Ecosystem Perspectives on African family Businesses
Location: Grand Auditorium, 1st Floor
10: 30 -11:00 am Networking and Coffee Break
Location: Casablanca Auditorium,Terrace 3rd Floor
11:00 - 11:45 am Keynote Address: Digitalization, AI and Strategy in Family Firms
Location: Casablanca Auditorium 3rd Floor
11:45 am – 1:15 pm Parallel Sessions IV, V, and VI
Parallel Session IV: Human capital and Behavioral dynamics in Family Firms
Chairperson: Josiane Fahed-Sreih
Location: New York Amphitheater, 6th Floor
- Paper: Unraveling the impact of bifurcation bias on family firm performance: the mediating roles of status conflict and organizational citizenship behavior
Authors: Hanne Kreemers; Tensie Steijvers; Ine Umans; Nadine Lybaert (Research Center for Entrepreneurship and Family Firm (RCEF), Hasselt University (Belgium)
- Paper: Compensation of Family Members and its Effect on Family Firm Performance
Authors: Josiane Fahed-Sreih, Jean-Marie Arida, Institute of Family and Entrepreneurial Business, Lebanese American University (Lebanon)
- Paper: Career Orientation of Family Members in Family Firms: A Qualitative Study on Dual Intentions
Author: Hiba Birgach (CFB – ESCA Ecole de Management) Morocco
Parallel Session V: Technology & Innovation in Family Firms
Chairperson: Qeis Kamran
Location: Shanghai Amphitheater, 6th Floor
- Paper: The Role of Management Professionalization in Reconciling Innovation and Family Practices in Family Firms
Authors: Badr Habba (CFB – ESCA Ecole de Management), Farah Farhane (LAREGO, UCA) Morocco
- Paper: Green innovation in family firms: a bibliometric mapping of research trends and gaps.
Authors: Mohamed Ouiakoub (CEREFIGE, Université de Lorraine, Nancy, France);
Fahd Maatoug (LAREGO, UCA, Morocco); Ahmed Sabbari (LAREGO, UCA, Morocco);
- Paper: Navigating Digital Convergence: An AI-Driven Bibliometric Analysis of Product Management, Innovation, and Entrepreneurship in the Metaverse Era
Author: Qeis Kamran ISM International School of Management, Germany
- Paper: Green Innovation and Generative AI for Financial Performance as a Strategic Regeneration in Moroccan Family Businesses
Authors: Azzeddine Allioui (CFB, ESCA Ecole de Management); Hanane Allioui (2LaRI, Ibn Tofail University); Rachid Hachad (Hassan II University), Morocco
Parallel Session VI: Financial perspectives and Family Business
Chairperson: Adnane Maalaoui
Location: Paris Amphitheater, 5th Floor
- Paper: Systematic Literature Review on Family Firms and External Equity: State of the Art and Future Perspectives
Authors: Hannelore Gerits, Ine Umans; Anneleen Michiels; Jelle Schepers, UHasselt, Research Center for Entrepreneurship and Family Firm (RCEF), Belgium
- Paper: Financial Behavior of Family Businesses in the Arab world: Institutional and Contextual Specificities
Author: Oumaima Quiddi (CFB – ESCA École de Management) Morocco
- Paper: How do family business goals shape the financing preferences of family firms’ finance teams? Authors: Céline Vandevenne, Ine Umans; Sigrid Vandemaele ; Laura Hoeckx Research Center for Entrepreneurship and Family Firm (RCEF), Belgium)
1:15 – 2:30 pm Lunch
2:30 - 3:30 pm Keynote Address: Share your Family Business Story !
Casablanca Auditorium, 3rd Floor
Moderator :
Speaker :
3:30 - 4:00 pm Networking and Coffee Break
Location: Casablanca Auditorium, Terrace 3rd Floor
4:00 - 5:30 pm Parallel Sessions VII, VIII, and IX
Parallel Session VII: Psychological and Organizational Dynamics in Family Firms
Chairperson: Oumaima Quiddi
Location: New York Amphitheater, 6th Floor
- Paper: The Psychological Dimension of Ownership in Family Firms: A Systematic Review of Governance and Emotional Dynamics.
Authors: Fahd Maatoug (LAREGO, UCA, Morocco); Ahmed Sabbari(LAREGO, UCA, Morocco); Mohamed Ouiakoub (CEREFIGE, Université de Lorraine, Nancy, France)
- Paper: Organization of hypo-groups in Family-Owned SMEs: A Conceptual Model
Author: Soukaina Aboutaybi (LAREGO, UCA) Morocco
- Paper: Understanding the Double-Edged Impact of Conflict and Its Management in Family Business Succession
Author: Hedi YEZZA École de gestion - Université de Sherbrooke, Canada; Oumaima QUIDDI ESCA Ecole de Management, Chair of Family Businesses, Morocco
- Paper: CHANGE MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES AND FAMILY FIRMS DURING TIMES OF CRISIS: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
Authors: Lucija Mihotiç (Faculty of Economics and Business Zagreb): Gregor Pfajfar; University of Ljubljana, School of Economics and Business (Croatia)
Parallel Session VIII: Entrepreneurship and Legacy
Chairperson: Giorgia Maria D'Allura
Location: Shanghai Amphitheater, 6th Floor
- Paper: Entrepreneurial Orientation Under Female Family Leadership: Zooming in on Only-Child CEOs and Generational Dynamics in Family Firms.
Authors: Torchia Mariateresa (International University of Monaco, Omnes Education Group), Monaco; Alfredo Valentino ( ESCE International Business School), France; Carl Alberg (USN School of Business), Norway
- Paper: Family Talk, Entrepreneurial Walk: The Role of Language in Shaping Entrepreneurial Mindsets
Authors: Giorgia Maria D'Allura; Federica Romano (University of Catania), Italy
- Paper: From organizational entrepreneurial orientation to individual entrepreneurial orientation: Exploring the case of non successors in business families
Authors: Badr Habba (CFB, ESCA Ecole de Management); Hiba Ait Bihi (LAREGO, UCA) Morocco
Parallel Session IX: Financial Distress and Strategic financing in Family Businesses
Chairperson: Taib Berrada
Location: Paris Amphitheater, 5th Floor
- Paper: Resilient Financing for Moroccan Family Businesses in the Sports and Construction Sectors in the Era of 2030 World Cup
Authors: Azzeddine Allioui (CFB, ESCA Ecole de Management); Rachid Hachad (Hassan II University), Morocco
- Paper: THROUGH THE LENS OF COMMITMENT ESCALATION: Exploring the financial decisions of Moroccan family-owner managers in times of financial distress
Author: Taib Berrada El Azizi, (CFB – ESCA Ecole de Management) ; Houda Arougay (LAREGO, UCA) ; Badr Habba (CFB – ESCA Ecole de Management), Morocco
- Paper: The impact of Family Logic on Strategic Exit:Evidence from Moroccan Family-Owned Entreprises
Author: Farah Choukri (CFB, ESCA Ecole de Management /LAREGO, UCA) Morocco
7:30 - 10:00 pm Gala Dinner and Awards
Day 3 : Case Studies and Doctoral Day
Friday September 26th
Venue: ESCA Ecole de Management
08:30 – 09:00 am Welcome & Coffee
9:00 - 9:45 am Keynote Address: Family Firms and Regional Development: MENA Perspectives
Location: Casablanca Auditorium 3rd Floor
Moderator :
Speaker :
9:45 - 10:15 am Networking & Coffee Break
Location: Casablanca Auditorium, Terrace 3rd Floor
10:15 – 11:45 am Parallel Sessions X and XI
Parallel Session X: Family Business Case studies
Chairperson: Hiba Birgach
Location: New York Amphitheater, 6th Floor
- Paper: Navigating financial distress in family firms: Understanding key factors, reactions, and the decision-making approach
Authors: Houda Arougay (LAREGO, UCA), Alfredo De Massis (Free University of Bolzano, IMD & Lancaster University), Badr Habba (CFB, ESCA Ecole de Management), Morocco
- Paper: Out performance of family business in india; a case of bell brand rice mill
Author: GOLLA VALENTINA, WOXSEN UNIVERSITY, India
- Paper: Strategic Internationalization of a Moroccan Family Business: Richbond’s Expansion Across Africa
Authors: Azzeddine Allioui, Essbaa Mehdi, ESCA Ecole de Management Morocco
Parallel Session XI:Doctoral Roundtables
Chairperson: Oumaima Quiddi
Location: Shanghai Amphitheater, 6th Floor
- Paper: The influence of family legacy on non-successors’ entrepreneurial orientations in business families: A Conceptual Perspective
Authors: : Badr Habba, ESCA Ecole de Management, Chair of Family Businesses, Morocco, Hiba Ait Bihi, LAREGO, UCA, Morocco
- Paper: Media Framing and Public Perception of Family Businesses in Austria
Author: Aiym Amandykova (Vienna University of Economics and Business), Austria
11:45 am- 12:15 pm Concluding Session
Location: Grand Auditorium, 1st Floor
12:15 - 1:00 pm Lunch , Casablanca Auditorium,Terrace 3rd Floor
Register Now
Hotels Suggestions :
KENZI TOWER
Oumaima BENKHOUYA
Phone : +212 676 220 938
Email : commercial6@kenzi-hotels.com
o Room Type: Single
o Price: 1599.50 DHS (Taxes Included)
ONOMO
Fatimaezzahra EL ABBAR
Phone : +212 6 32 66 66 20
reservation.maroc@onomohotel.com
o Room Type: Single
o Price: 1150 DHS
o Taxes: 19.80 DHS
IDOU ANFA
Mariya TANTAOUI
Phone : +212 522 200 235
Email : reservation@hotelidouanfa.com
o Room Type: Single
o Price: 950 DHS
o Taxes: 19.80 DHS
Our international partners in figures
International Partners
Accreditations & Classements

.png?width=1000&height=368&name=3%20(2).png)
.png?width=1000&height=779&name=4%20(3).png)
.png?width=1000&height=342&name=5%20(1).png)
.png?width=1000&height=242&name=6%20(1).png)