ESCA Africa Case Conference 2026

« Local Voices: African Case Studies in Global Business Education » 21–22 May 2026 | ESCA Ecole de Management – Casablanca, Morocco

Vision

The ESCA Africa Case Conference aims to build a vibrant and connected African case community that generates, shares, and disseminates high-quality, context-rich case studies. By amplifying African voices, experiences, and business realities, the conference seeks to strengthen the African case ecosystem and position African case studies as essential contributions to global business education.

About the Conference

Designed as a continental meeting point, the ESCA Africa Case conference aims to strengthen case writing and case teaching capacities across Africa while positioning African case studies as essential contributions to global business education. The Conference is a collaborative platform that brings together case writers, faculty members, case centre leaders, publishers, editors, and global partners committed to advancing the development, teaching, and dissemination of African-rooted case studies.

The conference focuses on enhancing local expertise, sharing pedagogical and editorial standards, and supporting the development of high-quality cases grounded in African business, institutional, and societal realities. Through a carefully curated programme, combining keynote sessions, panel discussions, case teaching exchanges, peer learning, feedback and networking sessions, the conference seeks to strengthen the use of the case method across the continent and facilitate the integration of African cases into international collections and classrooms, contributing to a more inclusive, diverse, and globally relevant case ecosystem.

Objectives of the Conference

The ESCA Africa Case Conference pursues the following objectives:

1. Showcase African Contexts in Case Studies : highlight case studies that reflect African business dynamics, institutional environments, innovation ecosystems, and cross-border engagements.

2. Enhance Case Writing Capacity : support both emerging and experienced case authors through workshops, mentorship, and structured peer feedback.

3. Strengthen Collaboration : foster sustained collaboration among African case centres, business schools, publishers, and global partners.

4. Bridge to Global Publishing : explore editorial pathways for African cases to be published, adopted, and taught in international case collections and classrooms.

5. Drive Pedagogical Innovation : promote innovative case formats, digital tools, and inclusive pedagogical approaches in case teaching.

Target Audience

The conference is designed for:

• Faculty members and researchers

• Case writers (experienced and emerging)

• Case centre directors and managers

• Publishers and case editors

• Accreditation bodies and global academic partners

• Business leaders and practitioners interested in collaboration with academic institutions on case writing and case teaching

Conference Themes / Focus Areas

Discussions will focus on, but are not limited to:

• Discussing the role of case studies in academic curricula

• Writing cases rooted in African business realities

• Teaching with cases in African classrooms and international contexts

• Publishing and disseminating African cases globally

• Building capacity for emerging case writers and case centers in Africa

• Exploring innovative and diverse formats of case studies

• Collaborating with organizations and companies in case development and teaching

Programme Structure and Format

The conference programme will combine:

• Plenary sessions: keynote speeches and high-level panels

• Interactive sessions: case discussions, case roundtables, and peer feedback sessions

• Developmental formats: workshops and mentoring exchanges focused on case writing, teaching, and publishing

• Networking time : facilitated and informal networking moments to foster dialogue, community building, and future collaborations

• Multi-stakeholder engagement: balanced representation of academic, pedagogical, and practitioner perspectives

Expected Outcomes and Impact

The conference aims to generate tangible and long-term impact, including:

• Improved quality and quantity of African-rooted case studies

• Strengthened networks among African case writers, centres, and publishers

• New case writing collaborations and publication pathways

• Enhanced adoption of the case method across African institutions 

Partnerships and Stakeholders

The conference is organized by Africa Case Lab - ESCA Ecole de Management, in partnership with:

• Academic institutions and case centres

• Regional and international case networks

• Publishers and editorial partners

• Sponsors and institutional supporters

Practical Information

• Dates: 21–22 May 2026

• Location: ESCA Ecole de Management, Casablanca, Morocco