ESCA Africa Case Conference - Call for Cases

The ESCA Africa Case Conference invites educators, researchers, practitioners, and doctoral candidates to submit case studies and case projects that reflect African business realities, entrepreneurial dynamics, managerial decision-making challenges, and innovation ecosystems.

The conference provides a developmental and collaborative space to strengthen case writing, case teaching, and case dissemination practices across Africa, while ensuring global teaching relevance.

Case Submission Formats

1. Full Cases

Fully developed teaching cases suitable for undergraduate, graduate, or postgraduate programmes. Submissions should include:

• Case study manuscript

• Teaching note (recommended)

• Exhibits, datasets, or multimedia materials (optional)

Cases must be based on real organisational situations or managerial decisions (primary or secondary data) set in an African context or involving African organisations (private sector, public sector, NGOs, social enterprises). All management and business disciplines are eligible.

2. Case Projects (Cases in Progress)

Authors with cases under development may submit a case project proposal including:

• Title and brief overview

• Case synopsis (context, protagonist, date, place, decision dilemma)

• Location, industry, and sector

• Relevance for African and global business education

• Key issues and learning objectives

• Primary teaching themes (e.g. strategy, leadership, sustainability, digital transformation, ESG, public policy, social business). All management and business disciplines are eligible

• Target audience and course level

• Data sources and feasibility plan

Submission Guidelines

All submissions must be:

• Original and unpublished in journals, textbooks, or case collections

• Based on real organisational scenarios (primary or secondary data)

• Written in English

• Written in French with an English abstract

• Submitted electronically via the conference portal or by email : africacaselab@esca.ma

Authors retain full copyright over their work. Selected cases may be considered for publication with partner publishers.

The conference will be held fully in person. Physical attendance is mandatory for all accepted case presentations.

Evaluation Criteria and Outcomes

Submissions will be evaluated based on:

• Relevance and originality of the African context

• International teaching potential

• Clarity of learning objectives

• Rigor of research, case methodology and narrative quality

• Suitability for academic and executive teaching

Accepted submissions must be presented in person at the conference (at least one co-author). Outstanding cases may receive publication opportunities, editorial mentorship, or special recognition during the conference.

Who Should Submit

• Case writers and researchers

• Faculty members and educators using the case method

• PhD and DBA candidates

Important Dates

• Submission Deadline: 05 April 2026

• Notification of Acceptance: 15 April 2026

• Conference Dates: 21–22 May 2026