ESCA Blog

The International Business Administration Program : Your Gateway to Global Business

Rédigé par ESCA | Aug 2, 2024 2:49:30 PM

It is not easy to choose which direction to turn to when finishing high school. And it is even harder when the desire to see other cultures becomes pressing. If you opt for a IBA Program (International Business Administration), you can benefit from training in an internationally oriented business school with courses entirely in English and stays or internships abroad. 

These programs provide academic knowledge while fostering intercultural understanding and practical skills, essential for thriving in the complexities of international business environments. 

The bachelor’s degree Program in International Business Administration (IBA) at ESCA Ecole de Management, taught 100% in English, directly immerses students in an international climate and prepares students for global careers with skills in business and management. 

This program meets the needs of students to go internationally very quickly. Over three years and six semesters, the curriculum covers business economics, digital marketing, finance, and more. The program emphasizes developing intercultural communication skills and entrepreneurship, ensuring students are ready to lead in diverse business environments.

The Advantages of Choosing Management Studies 100% in English:

Studying in English allows you to attend lectures by internationally renowned professors. You thus benefit from quality teaching thanks to the skills of prestigious speakers and professors from all over the world. 

One significant advantage of a 100% English program is its ability to open doors to a wide range of international opportunities. With English proficiency, students can easily access various sectors and markets worldwide.  

You also broaden your horizons by learning and discovering one or more new cultures. Learning English will allow you to open up to ways of life and expressions that were previously unknown to you. Practicing English will grant you the privilege to make new cultural discoveries, because it is one of the most widely spoken languages ​​in the world. 

Understanding cultural nuances and global business practices is crucial in international management. Post-secondary management studies in English are an effective way to become quadrilingual (English, French, Spanish and Mandarin). Indeed, recruiters place significant importance on English proficiency in new employees, especially in companies operating internationally.  

Beyond being an advantage on the resume, this skill also affects remuneration. The Moroccan job market is becoming increasingly international, creating a demand for professionals able to navigate different contexts and cultures. The Bachelor's Degree Program in International Business Administration (IBA) at ESCA Ecole de Management in Casablanca, Morocco, meets this need by offering innovative and comprehensive training. This bachelor's degree is entirely taught in English and aims to develop students' managerial and communication skills while preparing them for international careers. Students acquire knowledge in economics, marketing, finance, and management, with an international perspective. The program also emphasizes the development of intercultural communication skills and entrepreneurship.

Learn English for the Business World

The IBA program at ESCA Ecole de Management not only prepares students for international careers but also provides an excellent opportunity to learn English, a critical skill for the global business environment.

The IBA Bachelor's Degree Program 100% in English of ESCA Ecole de Management

The International Business Administration program is designed to develop students' management and communication skills and prepare them for the business world. It aims to enhance students' leadership abilities and strengthen their entrepreneurial capacities through a well-structured program that integrates essential skills for effective business management at the international level. The program spans three years and includes diverse courses spread over six semesters. Students study subjects such as business economics, digital marketing, human resources management, negotiation, and international trade. The courses are taught by an expert and international faculty, offering a rich and diverse learning experience. 

  • First Semester 
  • English Business 
  • Professional Writings 
  • Excel Skills for Business 
  • Business Economics 
  • Fundamentals of Financial Accounting 
  • General Management 
  • Business Law 
  • Second Semester 
  • Business Communication in English 
  • Español de Negocios 
  • Data Visualization in Excel 
  • Quantitative Methods for Business 
  • International Economics 
  • Organizational Behaviour 
  • Introduction to Marketing 
  • Third Semester 
  • Español para Negocios Internacionales 
  • International Business 
  • Market Research 
  • Financial Analysis 
  • Digital Marketing 
  • Ethics and Corporate Sustainability 
  • Fourth Semester 
  • Mandarin 
  • Human Resources Management 
  • Cross-Cultural Management 
  • E-Commerce 
  • Negotiation Techniques 
  • Supply Chain Management 
  • Fifth Semester 
  • Innovation Management 
  • Project Management 
  • International Finance 
  • Social Media Marketing 
  • International Sales 
  • International Purchasing 
  • Business Ethics 
  • Sixth Semester 
  • Entrepreneurship and Innovation 
  • Project Management 
  • Taxation Law 
  • Web Marketing 
  • International Trade 

International Experience from the First Year 

ESCA places a strong emphasis on international experience. Students can participate in exchange programs, international internships, and summer programs in over 135 partner schools across 51 countries. Additionally, the program offers a "Tri-continental Track" option, allowing students to spend two semesters at partner schools on two different continents, enhancing their international exposure.

Why Choose the IBA Program at ESCA? 

ESCA Ecole de Management is the leading business and management school in Morocco and Francophone Africa, known for its academic excellence and international orientation. The IBA program offers rigorous and practical training, preparing students to excel in a globalized environment. ESCA graduates benefit from an excellent job placement rate, with 83% starting their careers within six months of graduation. Leadership development is at the core of the IBA (Bachelor's Degree) program. Students acquire essential skills such as strategic thinking, effective communication, and decision-making, crucial for leading teams and fostering organizational success on a global scale. Employers value candidates with international perspectives and management acumen, making graduates highly sought after in today's competitive job market. The IBA Program offers a transformative learning experience that prepares individuals to thrive in global business environments. By immersing themselves in such a program, students gain not only academic qualifications but also the skills, networks, and perspectives needed to succeed as leaders in the interconnected world of international business and management.

ESCA Ecole de Management is considered an undeniable reference in higher education in management in Morocco. It was the first independent Business School recognized by the Moroccan state and the first school in Morocco and Francophone Africa to receive the AACSB accreditation, with fewer than 6% of Business Schools worldwide holding this recognition.  

For the 12th consecutive time, ESCA Ecole de Management was ranked 1st in Morocco and Francophone Africa and 3rd in Africa, according to the Eduniversal ranking.  

ESCA also ranks at the top of the TOP SCHOOL IN MOROCCO as an independent Business School.  

Is it Possible to Pursue a Master's Degree after the IBA?

Although it is not a prerequisite for obtaining a job in the business world, a master's degree in International Business deepens your knowledge and understanding of global business markets, builds on your field experience, and significantly expands your network and contacts list, helping you stand out from the competition. If you choose to study for a Master's in International Business, you will cover modules such as: 

  • Innovation Management 
  • Problem-Solving Methods 
  • International Trade 
  • International Purchasing 
  • Global Markets Analysis 
  • Cross-Cultural Management 
  • International Human Resources 
  • International Negotiation 
  • International Finance 
  • Budgeting and Performance Reports 
  • International Sales 
  • International Marketing 
  • Global Business Strategy 
  • New Global Business Models 
  • Digital Marketing 
  • International Project Management 
  • International Risk Management 
  • International Supply Chain Management

In conclusion, the International Business Administration Program at ESCA Ecole de Management is an excellent opportunity for students seeking to pursue an international career. With a well-structured curriculum, strong international orientation, and opportunities for personal and professional development, the IBA program is a wise choice for those aspiring to become global leaders.

FAQs on the Bachelor's Degree in International Business Program 

What are the teaching languages of the IBA program?

The program is entirely taught in English, with courses in Spanish and Mandarin.

What international opportunities are offered by the IBA program?

Students can participate in semester exchanges, international internships, summer programs, and follow the "Tri-continental Track." Students can choose their destination from our 135 international partners in 51 countries worldwide.

What types of courses are included in the IBA program?

The program covers a wide range of courses, including business economics, digital marketing, intercultural management, human resources management, and e-commerce.

What are the benefits of following the IBA program at ESCA?

The benefits include high-quality training, strong international orientation, excellent job placement rate, and a rewarding student experience.

How can I apply for the IBA program at ESCA?

Candidates can apply online or contact the admissions team by phone at +212 5 22 20 91 20 or via WhatsApp at +212 669 41 73 14 for more information.